Website Management
I oversee and optimize website performance to improve user experience and increase conversion rates. From content updates to SEO enhancements, my expertise ensures your website remains a powerful tool for driving traffic and generating leads.
CTL’s New Website Launch
Achievements
Website traffic increased by 8.20%.
Sessions increased by 20.04%.
Average session duration increased from 1:49 to 2:18 minutes.
Bounce rate decreased by 6.93%.
Website ranking in search results improved after implementing SEO tactics and Google Business Profile.
Objectives
Design, develop, and launch a new website for the office.
Increase website traffic, sessions, average session duration, and decrease bounce rate in the first six months after launch.
Problem
The old website was outdated, not intuitive, and hard to navigate.
The website was not ranking well in search results.
Website traffic was low.
Solutions
Worked with a third-party agency to design and develop a new website.
Coordinated with the institution's IT department to ensure the website was accessible and launched correctly.
Coordinated with office peers to update and edit content for the new website.
Installed Yoast SEO plugin to optimize the website for search engines.
Opened a Google Business Profile to improve local search results.
Conducted a marketing campaign before and after launch, using social media, press releases, and email marketing.
View the complete case study here with media and links to samples.