My journey!

Through my marketing career, I've learned firsthand that when you love what you do, work transforms into a joyful exploration rather than a mundane obligation.

Veronica in the woods

With over 15 years of experience in marketing, communications, and public relations, I've honed my skills in crafting effective communication campaigns, generating impactful social media content, and developing meaningful marketing strategies.

My journey began in Honduras, where I worked with a diverse range of national and international brands, spanning industries such as supermarkets, automotive, and advertising agencies. Upon transitioning to the United States, I found my expertise in marketing to be a solid foundation for further career growth. Driven by dedication, goal orientation, and a keen eye for detail, I secured a position that continues to fuel my learning and professional development.

Throughout my career, I've mastered various aspects of marketing, including media communications, advertising, online and offline initiatives, ATL/BTL activities, social media campaigns, and event management.

Currently serving as the Digital Media and Marketing Manager at the Center for Technology Licensing (CTL) at Cornell University, I leverage these skills to bolster the marketing efforts of an esteemed Ivy League institution's commercialization arm.