Veronica Talavera headshot

Hi! I'm Veronica, a marketing and communications professional passionate about transforming ideas into strategic solutions. I thrive on tackling ambitious challenges and collaborating with like-minded individuals to drive impactful results. Whether you need a cohesive brand identity, engaging content, or data-driven insights, I'm here to help you elevate your marketing efforts and solve your toughest challenges.

Areas of Expertise

  • marketing

    Integrated Marketing Communications

    Using SMART goals, the ability to synergize various marketing disciplines—event promotion, social media, website management, and more—into cohesive campaigns that effectively communicate brand messages across multiple channels.

  • content

    Strategic Content Creation & Management

    Proficiency in crafting and managing content across platforms, including articles, social media calendars, and website content, to drive engagement and support marketing objectives.

  • analytics

    Marketing Data Analytics & Insights

    Analyze and interpret data to drive marketing strategies and decision-making. Expertise in utilizing analytics tools to measure campaign performance, understand consumer behavior, and optimize marketing efforts for better results.

My Work Experience

Cornell University (01/2022 - present)

Creative Content Manager

Digital Media & Marketing Manager

University of Florida (08/2018 - 12/2021)

Public Relations

Marketing & Communications

Program Coordinator

Hallmark Cards (02 - 08/2018)

Retail Merchandiser

La Colonia Supermarket (10/2016 - 03/2017)

Corporate Social Responsibility

Notable Tools

Google Analytics

Google Data Studio

Siteimprove

Airtable

Yoast SEO

WordPress

Hootsuite

Salesforce (Pardot)

Mailchimp and Constant Contact

Adobe Creative Suite

Canva

If you are interested in my profile, send me an email and let’s start a conversation!